I help businesses go online
& supercharge their growth.
An AI Head of Product with 14+ years building products and 0-to-1 businesses at consumer internet companies.
Companies that value and invest in exceptional Product Management, scale 10x faster compared to their competition.
I lead product end-to-end: from research, to strategy, to development & launch. I can help you set up & mentor your product team, and scale your business with product-led growth.
2X Shopify Awards
{2022, 2023}
E-Commerce Excellence Award
{2024}
Top Performer
{2024}
E-Commerce Thought Leader
{2025}
Selected Work
A collection of Chrome extensions I've authored and high-performing D2C websites I've built and managed.
VoiceHub App
An AI personal secretary that lets you control emails, calendar, Slack, and WhatsApp using voice commands. Delegate tasks and get quick meeting briefs hands-free.
MyFitness
India's highest-rated peanut butter and health food brand. Optimized the e-commerce experience to highlight product benefits, significantly boosting repeat purchases and overall bottom line.
Pebble
Pebble is a fast-growing consumer electronics brand specializing in smart wearables, audio accessories, and power banks. Enhanced the D2C platform to improve conversion rates and streamline the customer journey.
Botanic Hearth
Botanic Hearth provides nature-inspired skincare and haircare solutions. Focused on highlighting natural ingredients and customer reviews to build trust and drive international sales.
Majestic Pure
Majestic Pure offers 100% pure and natural botanical oils, scrubs, and cosmetic products. Optimized the storefront to ensure a premium shopping experience, leading to improved conversion rates.
Dennis Lingo
Dennis Lingo is a premier men's casual wear brand offering a wide range of shirts, t-shirts, and chinos. Scaled the storefront to drive significant revenue growth through UX optimization and improved shopping funnels.
VoiceHub App
An AI personal secretary that lets you control emails, calendar, Slack, and WhatsApp using voice commands. Delegate tasks and get quick meeting briefs hands-free.
MyFitness
India's highest-rated peanut butter and health food brand. Optimized the e-commerce experience to highlight product benefits, significantly boosting repeat purchases and overall bottom line.
Pebble
Pebble is a fast-growing consumer electronics brand specializing in smart wearables, audio accessories, and power banks. Enhanced the D2C platform to improve conversion rates and streamline the customer journey.
Botanic Hearth
Botanic Hearth provides nature-inspired skincare and haircare solutions. Focused on highlighting natural ingredients and customer reviews to build trust and drive international sales.
Majestic Pure
Majestic Pure offers 100% pure and natural botanical oils, scrubs, and cosmetic products. Optimized the storefront to ensure a premium shopping experience, leading to improved conversion rates.
Dennis Lingo
Dennis Lingo is a premier men's casual wear brand offering a wide range of shirts, t-shirts, and chinos. Scaled the storefront to drive significant revenue growth through UX optimization and improved shopping funnels.
What I can do for you?
Three modes I work in. Pick the one you need, or a mix.
If you are building a product
"We have an idea but no one to own it end to end."
I step in as your product lead. I run strategy, roadmapping, and work directly with your engineering team to ship. No hand-holding required.
Product ManagementIf you are scaling a business
"We have traction but can not figure out how to grow it."
I help you set up the systems, channels, and team structures that compound. Online presence, omnichannel operations, AI automation and go-to-market execution.
Business BuildingIf you need a tool built fast
"We need a specific solution. Not a full engagement."
I build small, focused apps and integrations. Shopify extensions, Chrome tools, AI workflow automations. Scoped, delivered, done.
Passion ProjectsAI Capabilities
Product + Systems + AI Orchestration
I understand business systems deeply enough to operationalize AI inside them.
The foundational layer of every AI product I build
Domain Expertise
The Full E-commerce Journey
Before the click. The click. After the click. I have owned every stage.
- →Go To Market Strategy
- →Growth Strategy
- →Performance Marketing
- →WhatsApp / Email / SMS
- →Affiliate Marketing
- →Blogs & Community
- →UI / UX, Landing Page Design
- →PDP, PLP, Cart Optimisation
- →Customer Journey Mapping
- →Technical SEO & Page Speed
- →Analytics & Dashboarding
- →Fraud Reduction
- →Catalog & Inventory
- →Taxation & Legal Compliance
- →Order Management
- →Logistics
- →Returns, Refunds, Replacements
- →Reviews, Ratings & NPS
- →Omnichannel Customer Care
- →Loyalty & Subscriptions
- →Customer Communications
- →Shipment Tracking & Invoicing
- →Revenue Accounting
Tools & Stack
What I am
accountable
for ▶
I own the responsibility to scale business units, transform ideas into functional systems, and optimize digital experiences globally.
Celebrated for impact
Here's what people I've worked with have to say about the journey.
"Exceptionally talented product professional. Palani's focus on solving problems and innovative thinking has significantly contributed to our projects' success."
Vinayak Baranwal
Head of Engineering, Mensa Brands, India
"Palani's CRO expertise dramatically improved our website and app conversions, driving measurable growth across key metrics. A sharp, results-driven product mind."
Apurv Singh
Marketing Expert, TheHQDigital.com
"Palani built our D2C website from scratch and brought exceptional clarity to our tech vision, helping us refine ideas with remarkable precision."
Rinkesh Mehta
Founder, Folkulture.com
"Palani set up our entire tech stack from CRM to eCommerce to voice AI agents, giving us complete visibility into our business operations."
Sukhvinder Khanuja
Co-founder, GoldSecure.com
"Exceptionally talented AI automation expert. Palani's focus on solving operational bottlenecks with custom AI agents has significantly contributed to our team's efficiency and scale."
PavanKumar AT
CTO, Digii
Let's Team Up.
Whether you have a product strategy challenge, or need someone to lead your technical vision to scale, I'm currently open for new opportunities to build amazing systems.
Say HelloEducation & Alumni
